Ander Egurrola — Founder of The Method

The Story

From watching the market to running it.

I didn't come up as an agent. I came up inside the MLS — for over a decade, working operations at one of the largest boards of Realtors in the United States. Thousands of listings moving across my desk every week. Every neighborhood. Every price tier. Every kind of agent.

That role gave me something most people in production never get: a complete view of how the market actually behaves at scale. Not a handful of my own deals — the entire system. How listings get priced. How they get corrected. Which ones close, which ones expire, and the patterns that decide the difference before the property ever hits the market.

In June 2024 I stepped out of operations and into production full-time. I opened our office in Brickell, launched The Method, and started applying everything I'd been watching for ten years. The result wasn't theory — it was closings. Most of them on properties other agents had already failed with.

I built The Method because the work needed a system that matched what I'd seen behind the scenes. Sellers don't fail because the market turns. They fail because the approach was wrong. That's a fixable problem. I do the fixing.

"Most agents are competing on charisma. I'm competing on knowing more about the property than the seller does." — Ander Egurrola

Opus · Groundbreaking
Brickell · Miami

How I Work

The five levers everyone else ignores.

Real estate isn't won on personality. It's won on pricing, positioning, buyer psychology, execution, and transparency. Five levers. Every property has them. Every failed listing pulled the wrong one.

Pricing

Price is a lever — not a wish.

A price isn't what the seller wants. It's not what the agent guesses. It's what the data tells you a buyer will actually move on, sharpened by what the MLS says about every comparable that closed, withdrew, or expired. Treat price like a variable you can move with intention, and the property sells. Treat it like an opening offer to the universe, and it sits.

Positioning

A property doesn't sell itself.

"Let the photos speak" is what agents say when they don't have a strategy. Every property is competing against a specific set of comps for a specific buyer profile — and how it shows up in that buyer's first thirty seconds decides whether they keep scrolling or schedule the showing. That's not luck. That's positioning, and it gets built before a single photo goes live.

Buyer Psychology

The objection always exists.

Every property has the thing a buyer will hesitate on — the layout, the age, the assessment, the school district, the line of sight from the kitchen. Pretending it isn't there doesn't make it disappear; it just lets the buyer raise it on their own time, when you've lost the room. Name the objection first, frame it correctly, and you control the conversation before it starts.

Execution

A plan beats a reaction.

Most agents work the deal in real time, responding to whatever just happened — the showing, the offer, the inspection note, the appraisal gap. That's reaction, not execution. The work I do gets sequenced before the listing goes live: what we adjust at day 14, what we change at day 30, when we pivot. Sellers don't get surprised by the same thing twice.

Transparency

Sellers deserve the truth.

If the photos are wrong, I'll tell you. If the price is wrong, I'll show you why. If the offer in front of you is the right one, I'll say it — even when it's lower than what we hoped. Sellers don't need cheerleaders. They need someone who'll be straight with them while the clock is running.

What I Work On

Different entry points. Same outcome.

01 · Residential

Residential listings.

Single-family, condo, townhouse — across Miami-Dade, Broward, and Palm Beach. Listings priced from the data, repositioned where the last attempt failed, and worked with weekly accountability.

02 · Commercial

Commercial assets.

Retail, office, mixed-use, and small commercial in Miami's denser submarkets. Underwriting first, narrative second. Owners and investors get numbers — not a pitch deck.

03 · Expired & Cancelled

Listings that didn't sell.

The work I'm known for. A full diagnostic on what went wrong the first time — price, positioning, marketing, timing — and a rebuilt strategy before the property re-enters the MLS.

04 · Investment

Investment opportunities.

Off-market sourcing, distressed deals, value-add residential and small multifamily. I work with investors who want a real underwriting conversation — not someone forwarding listings.

05 · Mentorship

Agent growth & mentorship.

For the agents on The Method, and for outside operators I take on selectively. Not a coaching brand — a real apprenticeship into how listings actually move, how to read the MLS, and how to build a business that doesn't depend on the next referral.

The Numbers

Live from the MLS — not from a slide deck.

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Total Closed Volume

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Currently Active Volume

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Transactions Since 2024

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Active Listings Now

10+

Years Inside the MLS

Counties Served

Brokered By

Avenew Realty

Managing Broker · Licensed Florida Real Estate Brokerage · Equal Housing Opportunity

Office

Brickell, Miami

702 SW 1st St, Brickell, Miami FL 33130 — the center of the city I know best.

Memberships

MIAMI · FL · NAR

MIAMI Association of Realtors · Florida Realtors · National Association of Realtors.

For Sellers

If your listing expired — it wasn't the market.

It was pricing. It was positioning. It was photography, copy, timing, or some combination of all of it. The market doesn't reject properties — it rejects approaches.

I'll run a real diagnostic on what happened the first time, identify what to fix, and rebuild the strategy before the property goes back live. No relisting and hoping.

Request a diagnostic →

For Agents

Operators, not seat warmers. That's who we hire.

The Method isn't a license-holding shop. Every agent gets a daily pipeline, a defined process, MLS intelligence most agents never see, and real support on live deals.

If you're already producing — or know you should be — and you want to build something that compounds, not something that depends on the next referral, we should talk.

Apply to join →

For Investors

Commercial & investment. Numbers, not narratives.

Investors don't need to be sold. They need underwriting, accurate market reads, and access to inventory other agents don't surface — off-market deals, distressed positions, repositionings the MLS doesn't advertise.

If you're allocating capital into South Florida real estate and you want a real conversation about what the numbers say, schedule a call.

Schedule a call →

Ander Egurrola.
Built from the inside out.

From watching the market to running it.

The five levers everyone else ignores.

Different entry points. Same outcome.

Live from the MLS — not from a slide deck.

If your listing expired — it wasn't the market.

Operators, not seat warmers. That's who we hire.

Commercial & investment. Numbers, not narratives.

Whatever you came here for. Let's talk about it.

Ander Egurrola.Built from the inside out.

From watching the market to running it.

The five levers everyone else ignores.

Different entry points. Same outcome.

Live from the MLS — not from a slide deck.

If your listing expired — it wasn't the market.

Operators, not seat warmers. That's who we hire.

Commercial & investment. Numbers, not narratives.

Whatever you came here for. Let's talk about it.

Ander Egurrola.
Built from the inside out.